ImmoScout24 · 2024
ImmoScout24 Campaign
Custom lettering and a responsive landing-page system for a nationwide ImmoScout24 campaign.
ImmoScout24 Campaign project image
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ImmoScout24 · 2024
ImmoScout24 Campaign
Custom lettering and a responsive landing-page system for a nationwide ImmoScout24 campaign.
My roleCampaign art direction · Responsive design-system work
ResponsibilitiesContent hierarchy · Campaign landing page · Custom lettering · Responsive UI system
I paired clear content hierarchy with lettering drawn specifically for the campaign.
01The brief
Turn a dense campaign page into a clearer path to action.
The existing landing page combined dense content with unclear calls to action. I focused the redesign on content hierarchy and a clearer route through the page.
02The decision
Draw the headline for the campaign’s exact rhythm.
I hand-lettered the headline so its line breaks, rhythm and emotional register could be tuned to the page. That made the typography specific to this campaign rather than dependent on a licensed display face.
03The system
Carry campaign expression into usable page components.
I grouped the content into distinct colour sections, then applied the campaign styling to calls to action, service cards and UI controls while preserving the underlying product patterns.
04Across breakpoints
One responsive system for desktop and mobile.
The page shipped with the same hierarchy, campaign type and UI patterns across desktop and mobile.
A responsive landing-page system connected custom lettering, colour-led content sections and product-compatible UI controls across desktop and mobile.