I developed the campaign concept, transformed selected stock imagery and directed the cross-format adaptations.

My role · Campaign art direction and stock-image transformation

I drew the custom campaign headline and built the responsive landing-page system for desktop and mobile.

My role · UX direction, custom lettering and responsive UI system

I audited the critical journeys, restructured the information and prototyped the responsive redesign.

My role · UX audit and UI redesign